A word from the founders
"If you leave nothing to chance, you will not do stupid things, but you will do very little"
Founder & Chairman of the Board
Founder & Chairman of the Board
The possibility that we had a founder sprout embedded, but as twin brothers we have always worked together to achieve our goals in everything from building a treehouse cabin in our childhood years to building our own house when we were 18 years old. Sørby Utleie didn't start as a rental business, but we had just taken a diploma in construction and started 4tommer AS, as a carpentry company in 2005. It was a fine autumn day in 2007 and we were at Dyrskuen in Seljord. We had saved up a few bucks, which we wanted to invest. When we went to the fair, we had no particular plan of what to invest in, but a lift that ran on tracks caught our interest. We jumped at the chance and bought it and thought that this could be nice to have in the carpentry business for our own use.
Dare to dream big
We were on our first factory tour to Genie lift in the USA, the year was 2009 and we owned about 20 lifts at that time. We made our first purchase of a large boom lift on this trip, which we were very proud of. The following evening there was a gathering in the bar where Lars was eager to brag a bit about the purchase, which for us was very large. Lars got in touch with a rather quiet Finnish guy who was also on a factory tour, whereupon Lars explains the large investment and how many lifts we have for hire. The question that had to come was how many the Finnish guy had bought. The answer was 2000! The conversation naturally got a little weird after this, the guy turned out to be the purchasing manager for a larger rental company in Europe. The moral from this is, dare to dream big, for Sørby Utleie the dream of something big was probably born in this bar counter in Seattle, USA.
Building a business
Building up a business from 1-50 employees, increasing turnover from 1-240 mil and at the same time bringing along profitability on the way requires a lot from everyone. In addition, we shall have a motto called super service always! When you start a business from scratch, you must do all the tasks yourself. Everything from washing machines, repairing them, customer contact and finances. It has given us a unique insight into how the customer should be looked after in all contexts and how you yourself would have been treated as an employee. The last is perhaps the most important, because if you take care of your employees and keep them motivated, they will also provide the best service to our customers. The secret behind the success of Sørby Utleie lies in a motivated team and the right strategy!
What will be the next big thing, where are we heading?
The future strategy will involve a combination of technology, sustainability, digitalization, learning and flexibility to meet the needs of customers and drive sustainable growth in the industry. One of the biggest trends in the rental industry now is the increased use of technology and automation. This includes using IoT (Internet of Things) devices to collect data about machines and using automated software to manage the rental process and optimize the use of rental machines. Self-service solutions for flexibilities are also something that will come full circle. And of course, last, but not least, a replacement of machinery from fossil to fossil-free solutions. One thing that is certain is that Sørby Utleie will continue to take chances, dream big, have a motivated team and the right strategy for some very exciting years to come. Super service always!